Networking using guilt

Taylor Garries Branding, Creative & Art Direction

Networking using guilt

/Observations/,

costco

Today I bumped into an old business associate while shopping at Costco with my family. I haven’t seen or heard from him in over three years, though I still receive his weekly emails that I can’t seem to unsubscribe from.

Our conversation centered on three main points:

  1. He’s not busy.
  2. He wants to know if I have any work I could send his way.
  3. Maybe if I send him some work, he’ll reciprocate.

This would not build a strong business relationship! While relationships should be quid pro quo, it’s imperative that they’re genuine. Do you want work (or anything else) from me? Then take an interest in me. Put me in your debt. Be a nice person, genuinely. Make me like you.

Do not imply that if things don’t turn around for you soon, you’ll have to sell your house.