VW Golf Ad Makes Clever Use of the Media

Taylor Garries Branding, Creative & Art Direction

VW Golf Ad Makes Clever Use of the Media

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This bus ad for the VW Golf makes a clever use of the media to engage the audience’s participation in the message. This is the kind of work the makes ad people say “I wish my clients let me do stuff like that.” The ad reads, “A Golf is up to 10% cheaper to run over 3 years than the competition. It’s true, no need to shake your head.”