Four Clever Uses of Media in Advertising

Taylor Garries Branding, Creative & Art Direction

Four Clever Uses of Media in Advertising

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I really enjoy ads that embrace the constraints of their media or environment. Here are four examples that caught my eye.

In an effort to get more pro golfers driving BMW, these graphics were installed in the hotel bathrooms of the pro golfers at a tournament in Illinois. If you accepted the invite you got to drive BMW cars on a closed track with tutelage from a couple of pro drivers.