The Culture Code: An Ingenious Way to Understand Why People around the World Buy and Live as They Do

Taylor Garries Branding, Creative & Art Direction

The Culture Code: An Ingenious Way to Understand Why People around the World Buy and Live as They Do

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bibliography - 17If you haven’t seen Rapaille’s appearance on Frontline, it’s well worth a look. He has some fascinating and insightful conclusions about the way people think and feel about some everyday topics, but it’s his view about focus groups that really stands out in my mind: No one is giving you honest answers, they’re too busy showing you how smart they are.

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