Conversational Capital: How to Create Stuff People Love to Talk about

Taylor Garries Branding, Creative & Art Direction
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The real payoff in this book is the explanation of the ten “engines” of remarkable products. This is light-years beyond the fumbling attempts to explain why certain companies are the favourites that some “branding experts” roll out. Going beyond shallow statements about branding, this book gets into the mechanics of the experiences that people talk about.

Buy this book.