Apple’s Advertising Folly

Taylor Garries Branding, Creative & Art Direction

Apple’s Advertising Folly

/Observations/, ,

While it’s easy to pick on a company that gets so much right, Fast Company did a great job pointing out the problem with Apple’s ad shown above. The ad opens with the words:

“This is it. This is what matters. The experience of a product.”

The problem is that the ad should open with:

“This is it. This is what matters. The experience of a person.”

Apple should be showing how their products enrich the lives of their users by complimenting their lives. Instead the products are shown as the end, instead of the means.