Don’t Waste Your Customer’s Time

Taylor Garries Branding, Creative & Art Direction

Don’t Waste Your Customer’s Time

/Observations/,

Marketers require empathy for their customers. Having some compassion and respect for your customer’s time is a necessary part of building a brand that is taken seriously by its audience.

Here are two easy ways to undo that work:

Website Surveys

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Here’s a great explanation of the problem with these site surveys, from Neven Mrgn:

As you’re about to take that first bite of your food, the server puts a comment card between you and the plate: PLEASE RATE OUR RESTAURANT

Pointless Emails

From Zach Holman:

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Kill me if I ever work for a company that carpet bombs their customers with shit like this.