/Observations/

Ad campaign shows that Facebook Likes don’t help. From Bored Panda:

The idea is simple but daring – virtual things don’t count in real life and even a billion “Likes” on Facebook won’t help those facing crisis in their everyday lives. It might win you an iPod if you’re lucky but it won’t stop poverty, homelessness, economical and cultural collapse that are caused by wars and natural disasters. Therefore, the campaign calls for action with its tagline “Be a volunteer. Change a life”.

Read the rest of the article and see two more great variations of this ad campaign at Bored Panda.

 

PERMALINK
/Observations/

This diagram illustrates how marketing works to fight the natural tendency for your brand to drift from being a specialty to being a commodity.

Also, these questions can be used to help spur creative insights:

  • What do customers hate about our category?
  • What are the top 3 things on our ceo’s agenda?
  • What deeper need can we satisfy?
PERMALINK

Cleverness 9

/Observations/, , , ,

I’ve been saving these for a lot longer than I should. Some of them are a little old already.


This was a really popular ad that made the rounds recently.



These little touches – where the brand is given a voice that’s unexpected – have a huge impact on our experiences, and cost next to nothing.






PERMALINK

Freshening Up an Old Logo

/Observations/,

Typejockeys has a writeup on their blog of their work to re-work this logo for a large Austrian waste management company. I like this as a great example of work you can do cleaning up a logo. Often when we think of conducting a branding exercise, people think a new logo is going to be implemented, but it doesn’t have to work like that. Many times the better idea is to polish up the existing logo: refine the design into something more appropriate to the brand’s objectives.

PERMALINK