Bodyform Maxipads created this great video in response to a Facebook post that calls them out – humourously – for not accurately portraying the experience of a woman’s menstrual cycle. It’s great to see this kind of tongue-in-cheek, fun responses from a major brand; it gives the brand character and builds the brand’s believability.
This fascinating video outlines just how poorly – and beautifully – designed the Lamborghini Countach is. I like this as an example of how to break the rules of design, using wretched excess.
Another collection of really clever advertising or creative work from around the web.
Consumer confidence at all-time lows.
From the Barcelona Metro.
This book is aimed at helping teams tasked with managing larger websites get a handle on the content they work with. The book has an effective way of auditing the existing content, so you can make better plans for new content. One section that I really liked advocated the use of website style guidelines for content; a powerful tool for keeping your messaging tight and consistent.
Time for another round-up of assorted communications that I found charming, clever, or otherwise noteworthy. (more…)
A neat little video made by Facebook.
Inspirational brand videos like this one are a great tool to reinvigorate a company’s workforce; especially after a rebrand. It’s an essential part of the branding process that can realign people’s thinking, and bring them on-board with a new brand program. Keep in mind that people naturally resist change, even if it’s for the better, and videos like this can help prevent employee push-back.
Doing good design is easy. But doing great design requires a great client.