Troy Library Book Burning Party

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While the concept is perhaps a bit salacious, this is a great story of a library taking control of the conversation. Genius work.

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THE MARMALADE

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This video has a lot more to it than stunning visuals, it does a great job of telling a compelling story about the brand. When I finished watching, I was really convinced that THE MARMALADE are the only people on the planet who can do this kind of work.

I think that videos like these give brands a great opportunity to generate excitement about what they do. But it only works if you’ve got something unique to offer, which is pretty rare for most brands.

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Applebee’s Reaches Out to Hipsters, Ironically

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This funny bit from The Onion shouldn’t be taken seriously, obviously.

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Time for another roundup of miscellaneous bits of interesting advertising.

April 1: Fool’s Day. Folha. Nothing but the truth.

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The Lamborghini Experience

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Naturally, I can’t comment on the whole of the Lamborghini experience, but I really loved this collection of images I found entitled “This is how you will get your Lamborghini.” Ritual and ceremony play a huge part in creating a meaningful brand experience, and there’s something to be said about needing a crane on-hand for you to receive your motorcar.

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15 Years VIB

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I first noticed this work over on the Soon Behance Portfolio, but their own site does a better job showing off this work. There are really two things I feel about this work:

  1. This work is not my style. At all.
  2. I am terribly jealous of it.

Soon has done a terrific job of developing a fresh concept for this brand, and has applied that concept really well. Kudos.

Here are some more shots of the work:

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DollarShaveClub.com – Shave Time, Shave Money

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This video for DollarShaveClub.com may not redefine the category’s communications (thanks to Old Spice), and it was clearly designed to go “viral”, but it is absolutely pitch-perfect. Kudos to the production team at Paulilu, I’m jealous.

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Kulula Airlines

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South Africa’s Kulula Airlines does what I wish more brands would do – develop a distinct character. It’s a shame that more organizations aren’t as willing to have as much fun with their customers. There was a time that WestJet maintained a similar (if not as explicit) attitude, and that was a time that people loved WestJet. Unfortunately that attitude seems to have been replaced with a more bland communications strategy.

There’s a lot more pictures of Kulula’s fleet available on the Kulula website.

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Yet another installment of random bits of clever ad creative. Where do I find all of this awesome stuff? On the interwebs.

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Wes Anderson’s Hyundai Commercials

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Wes Anderson created these two commercials for Hyundai, in his very recognizable style. I don’t think I need to say more, do I?

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