What if America wasn’t America?

Taylor Garries Branding, Creative & Art Direction

What if America wasn’t America?



I just came across this series of ads from the venerable Ad Council. I missed these ads when they first aired (in 2002?), probably because I watch very little network TV. They’re quite chilling, especially considering that the U.S. just extended the Patriot Act for an additional four years, which makes much of this discussion practical, not theoretical.

The noteworthy thing about these ads is that their use of mostly white “Christian” actors makes them seem ridiculous. Watch the church ad below and imagine it redone as a mosque instead. It really seems a lot more plausible now, doesn’t it? In fact, the same exercise applied to any of the ads works equally well to reveal our own prejudices.