K-Swiss and Kenny Powers get NSFW

Taylor Garries Branding, Creative & Art Direction

K-Swiss and Kenny Powers get NSFW

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http://www.youtube.com/watch?v=sjc5LFThDTQ


K-Swiss has produced a fantastic video designed to go “viral”, and it will. This foul-mouthed bit hits a lot of perfect notes, and does a great job shifting the perceptions of the brand. Like the old Rebook Terry Tate Office Linebacker campaign, it’s tone is spot on with the audience and works hard to provide genuine entertainment.