KFC is So Good

Taylor Garries Branding, Creative & Art Direction

KFC is So Good

/Observations/,

http://www.youtube.com/watch?v=xWF9sc4jyig


I’ve given KFC some flack before–for the mixed messaging of their Mega Jug of Pepsi for juvenille diabetes research–but this ad is spot-on. This TV spot does a great job of focusing less on the product, and more on the emotions it promises to deliver. It’s hard to believe that the same company produced these two bits of communication (though technically, they weren’t).