Halia Jewelry came to me with a challenge: The company was rolling out a new beaded jewelry system and needed a full set of collateral to take to its vendors. The problem was that the jeweler needed this collateral in less than two weeks.
The company had a logo designed internally, which was already placed on all of the product in manufacturing. I built on this logo to create a dynamic identity system that mirrored the bright colours and interchangeability of the product. I also developed a tagline, “Make it your own,” and placed it in a wide variety of collateral.
And I did it in less than two weeks.