While I can remember “designing” for most of my life (from creating school posters to using early desktop publishing tools in 1984), I didn’t start doing it professionally until 1996. That was the year I got online and taught myself how to create—and design—websites. My freelance web-design career got me through college. Eventually, I expanded my skill set from website design and programming to traditional areas of design.

I obsess about the consumer experience, which might be why I study the theory and process of branding so much. Anything I have ever created has been part of a larger ecosystem of corporate communication. I’m fascinated by how the aggregate of consumer experiences shapes the perceptions of my clients’ businesses.