The Brand Gap: How to Bridge the Distance between Business Strategy and Design

Taylor Garries Branding, Creative & Art Direction

The Brand Gap: How to Bridge the Distance between Business Strategy and Design

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Possibly the best overview of practical corporate branding I’ve ever seen, this book takes your typical “a brand is a promise” lines and gives them real meaning. The exercises in this book are a great starting place for any company wanting to examine its brand. Marty Neumeier has also published Zag, a similarly brilliant look at differentiation, which should also be compulsory reading for anyone thinking about brands.

Buy this book.