A brochure for Northern Lung Function. More work for this client to come…
It’s important to go beyond “Is this good,” or “Do I like it” when looking at design work. Here are seven questions that will help determine if that design is actually working.
While going through some underused reference materials I found this reference to the Danish Design Centre’s four levels of commitment that clients have to design.
This video reminds me of how many designers work. All style – no function.
Designing without research is like getting into a taxi and just saying, “Drive.”