How Facebook Makes it Difficult to Reach your Audience

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This is an interesting look at the ingrained problems that advertisers have with reaching their audience on Facebook. Essentially if you pay to promote your page on Facebook, you’re going to end up with a largely diluted audience of disengaged followers. You’ll then need to pay Facebook again to promote your post ┬áin order to reach your real audience.

Here’s the first video on how Facebook filters your newsfeed.