A glimpse of my work in progress…
A nice shot I took of the Edmonton Courts Building.
It’s important to go beyond “Is this good,” or “Do I like it” when looking at design work. Here are seven questions that will help determine if that design is actually working.
While going through some underused reference materials I found this reference to the Danish Design Centre’s four levels of commitment that clients have to design.
This book was a little more focused on large corporations than I was expecting (eg: they discuss hiring ethnographers to roll out new services to foreign markets), but it had some ideas that really resonated with me. This passage describes my philosophy about brand development nicely:
Experience branding is a company’s effort to be consistent in its value proposition and its expression in every connection to the consumer.
I also marked the comprehensive – but not exhaustive – list of universally valued experiences. Of the 15 presented, I really think wonder, accomplishment, and community have the best potential for my future work.
This is (ironically?) produced by a stock footage company, partly to illustrate the quality of their footage that you can use in your own generic brand video.
This video reminds me of how many designers work. All style – no function.
Despite how much I wanted it to be real, it turns out that this screen grab is fake. But trying to verify its authenticity reveals an interesting comparison of corporate run Twitter accounts.
I started by looking at the Cottonelle Twitter feed which reveals a boring one-way broadcast of corporate written marketing messages. It’s as boring as their product. No mention of this screengrab, though you can see the actual tweet that kicks off the war.
— Cottonelle (@cottonelle) March 16, 2014
Then I had a look at the Charmin feed, where they recently tweeted that it was fake (I can only imagine that the “it” in question is the screengrab).
We’re sassy, not cruel. Sorry internet…. It’s fake. #tweetfromtheseat
— Charmin (@Charmin) March 24, 2014
But then I had a look at the rest of their feed, and was surprised to see that there’s an actual personality here, and it’s entertaining. Here’s a funny tweet from earlier in the week:
It’s a public bathroom, not a day spa. HURRY UP. #CharminCourtesy
— Charmin (@Charmin) March 21, 2014
Before today I didn’t have much of an opinion on this category beyond “not newspaper,” but now I am decidedly more fond of Charmin. Funny how that works, isn’t it?