Five seconds into this video, you’ll be staring in slack-jawed wonder.

I’ve worked with several new businesses that don’t seem to understand the value of this kind of presentation. There are three reasons this video works really well:

  1. The benefit is clear. You see it once, and you “get it.”
  2. It’s novel. It looks like magic.
  3. There is no big setup. We go straight into the good stuff.

Companies that have products like this are really easy to market.