Designing Brand Identity: An Essential Guide for the Entire Branding Team

Taylor Garries Branding, Creative & Art Direction

Designing Brand Identity: An Essential Guide for the Entire Branding Team

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This is the manual for brand identity projects. Not only is it widely acclaimed in the industry’s leading magazines like Communication Arts, but I’ve also seen concepts from this book adapted to the processes of many leading design agencies. Anyone doing branding work should be using this book.

Buy this book.