I was crushed to learn that this is fake

Taylor Garries Branding, Creative & Art Direction

I was crushed to learn that this is fake

/Observations/, ,

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Despite how much I wanted it to be real, it turns out that this screen grab is fake. But trying to verify its authenticity reveals an interesting comparison of corporate run Twitter accounts.

I started by looking at the Cottonelle Twitter feed which reveals a boring one-way broadcast of corporate written marketing messages. It’s as boring as their product. No mention of this screengrab, though you can see the actual tweet that kicks off the war.

Then I had a look at the Charmin feed, where they recently tweeted that it was fake (I can only imagine that the “it” in question is the screengrab).

But then I had a look at the rest of their feed, and was surprised to see that there’s an actual personality here, and it’s entertaining. Here’s a funny tweet from earlier in the week:

 

Before today I didn’t have much of an opinion on this category beyond “not newspaper,” but now I am decidedly more fond of Charmin. Funny how that works, isn’t it?