I was crushed to learn that this is fake
Despite how much I wanted it to be real, it turns out that this screen grab is fake. But trying to verify its authenticity reveals an interesting comparison of corporate run Twitter accounts.
I started by looking at the Cottonelle Twitter feed which reveals a boring one-way broadcast of corporate written marketing messages. It’s as boring as their product. No mention of this screengrab, though you can see the actual tweet that kicks off the war.
Cottonelle Clean Care* has 25% more sheets per roll than Charmin Ultra Strong.* *Dbl Rolls http://t.co/vXupqP3Ia1 #MoreIsBetter
— Cottonelle (@cottonelle) March 16, 2014
Then I had a look at the Charmin feed, where they recently tweeted that it was fake (I can only imagine that the “it” in question is the screengrab).
We’re sassy, not cruel. Sorry internet…. It’s fake. #tweetfromtheseat
— Charmin (@Charmin) March 24, 2014
But then I had a look at the rest of their feed, and was surprised to see that there’s an actual personality here, and it’s entertaining. Here’s a funny tweet from earlier in the week:
It’s a public bathroom, not a day spa. HURRY UP. #CharminCourtesy
— Charmin (@Charmin) March 21, 2014
Before today I didn’t have much of an opinion on this category beyond “not newspaper,” but now I am decidedly more fond of Charmin. Funny how that works, isn’t it?
On the Power of Positioning
A nice little story about positioning from Office Depot.
Cleverness Vol. 10
Mobile “optimized” Websites
Don’t forget your audience
Why can’t all commercials be this rewarding?
What else can be said?
I’ve been saving these for a lot longer than I should. Some of them are a little old already.
This was a really popular ad that made the rounds recently.
These little touches – where the brand is given a voice that’s unexpected – have a huge impact on our experiences, and cost next to nothing.
Bodyform Talks Straight About the Period
Bodyform Maxipads created this great video in response to a Facebook post that calls them out – humourously – for not accurately portraying the experience of a woman’s menstrual cycle. It’s great to see this kind of tongue-in-cheek, fun responses from a major brand; it gives the brand character and builds the brand’s believability.
Another collection of really clever advertising or creative work from around the web.
Consumer confidence at all-time lows.
From the Barcelona Metro.