Seven questions to evaluate your design

Taylor Garries Branding, Creative & Art Direction

Seven questions to evaluate your design

/Observations/

It’s important to go beyond “Is this good,” or “Do I like it” when looking at design work. Here are seven questions that will help determine if that design is actually working.

  1. Is it authentic?
  2. Is it credible?
  3. Does it reflect the client’s personality?
  4. Is it interesting?
  5. Does it have emotional impact?
  6. How does it compare to competitors?
  7. Will it stand out in its intended environment?