Trent Reznor Knows Consistency is Important to his Brand

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In two short tweets, Trent Reznor shows how savvy he is to key brand strategies. Consistency in your brand, regardless of the cost, is essential.

http://twitter.com/#!/trent_reznor/status/91521769332154368
http://twitter.com/#!/trent_reznor/status/91522745376059392