While the concept is perhaps a bit salacious, this is a great story of a library taking control of the conversation. Genius work.

This video has a lot more to it than stunning visuals, it does a great job of telling a compelling story about the brand. When I finished watching, I was really convinced that THE MARMALADE are the only people on the planet who can do this kind of work.

I think that videos like these give brands a great opportunity to generate excitement about what they do. But it only works if you’ve got something unique to offer, which is pretty rare for most brands.