Michael Bierut is a star in the design world. When it comes to practicing designers, he might be one of the best known—and for good reason, too. While his work has received almost every accolade, honour, and mention that the profession has, it’s his insights into the practice of design that I enjoy the most. (His Creative Mornings talk about his clients remains an absolute favourite of mine.)

I stumbled across this at HowDesign.com. It profiles Bierut’s all-time best piece of work—a tremendously creative solution to the challenge presented by the project. Like anyone who has mastered his art, Bierut makes it look so simple and easy.