It’s pretty interesting to see how some of the most famous brand identity work has evolved. It’s pretty rare for any of these companies to completely rebrand, usually there are just some some adjustments made in each iteration.

Post-publishing note: I had grabbed this image from somewhere and stuck into my folder of things to blog about. Unfortunately, I didn’t keep very good notes as to where I found this collection. Tineye didn’t turn up any results, but it appears as though this was originally from which has some nice notes for each brand and is worth looking at.