Bitdefender Rebranding Video

Taylor Garries Branding, Creative & Art Direction

Bitdefender Rebranding Video

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Rebranding videos are an often overlooked part of the rebranding process. Which is unfortunate, because they often do a great job of providing some much-needed context and reasoning to a brand’s employees and its customers. Furthermore, they’re usually a lot of fun and can reenergize an otherwise tired audience.

This video launching the newly updated Bitdefender identity is a good example of this type of work. Brand New has a writeup of the rebranding that is, as always, quite good.