Rebranding videos are an often overlooked part of the rebranding process. Which is unfortunate, because they often do a great job of providing some much-needed context and reasoning to a brand’s employees and its customers. Furthermore, they’re usually a lot of fun and can reenergize an otherwise tired audience.

This video launching the newly updated Bitdefender identity is a good example of this type of work. Brand New has a writeup of the rebranding that is, as always, quite good.