Designers Think Differently than the Customers

Taylor Garries Branding, Creative & Art Direction

Designers Think Differently than the Customers

/Observations/

Computer users in Level 5 Mixing Chamber


This post on User Interface Engineering reminds us how important it is to understand our customers, and is an enlightening read for anyone involved with application development. They found that less than 5% of users modify their settings. They sum up the lesson perfectly:

If you’re a programmer or designer, then you’re not like most people.