Gravity Defyer Logo no Joke

Taylor Garries Branding, Creative & Art Direction

Gravity Defyer Logo no Joke

/Observations/,


Business Insider is reporting that the logo for Gravity Defyer shoes isn’t a mistake, it’s really intended to look like sperm. A running joke in the design community — the logo was typically shown with a comment that someone must have gotten fired, or been angry with their boss — the logo is apparently quite earnest. From the article:

Our logo is deliberate. Our customers feel like they are getting the beginning of a new life when they try our shoes. We are not embarrassed by it.”
— Alexander Elnekaveh, CEO of Gravity Defyer

I’m not sure where this direction came from, but it’s remarkably bad. In the end, it could be quite a good idea, as the old saying goes, “any press is good press.”

Have a look at the Gravity Defyer website for more highly questionable sperm-influenced design.