Bodyform Talks Straight About the Period

Bodyform Maxipads created this great video in response to a Facebook post that calls them out – humourously – for not accurately portraying the experience of a woman’s menstrual cycle. It’s great to see this kind of tongue-in-cheek, fun responses from a major brand; it gives the brand character and builds the brand’s believability.

Thx, Ads of the World.

Harley Spirit

Harley Davidson has been doing a great job with its brand communications for a long time now, and this ad is just one more example of how it’s done, properly. One of the great things about their communications is how exclusive the brand is. One of the best ways to create a passionate following is to define your brand, and exclude people from it. With clearly defined borders, your audience is either in, or its out.

The central tenet of this ad is that you are either a born Harley owner, or you aren’t. It’s an exclusive brand, as opposed to the come-one come-all inclusive brands.

Hunting Season Begins

This ad appears to be for a shopping centre in Italy, but the concept is still great. Retailers run their end of season sales at the same time, with smaller retailers looking out their shop’s doors to see when the bigger shops start their clearances.

I’m wondering how well the headline translates from Italian into English – it seems like a competent copywriter could tighten it up a bit.

Four Great Ads from Spike Jonze

He’s best known for his work on such films as “Being John Malkovich,” “Adaptation,” and “Where the Wild Things Are.” But Spike Jonze has also created some of the most engaging TV commercials. Notice that the ads are all at least 60 seconds long, he takes time to tell a story, instead of just hitting you with the feature-benefit-advantage combo.

IKEA – Lamp

Nike – Y2K

Gap – Pardon Our Dust

Levi’s – Doctors

Gravity Defyer Logo no Joke

Business Insider is reporting that the logo for Gravity Defyer shoes isn’t a mistake, it’s really intended to look like sperm. A running joke in the design community — the logo was typically shown with a comment that someone must have gotten fired, or been angry with their boss — the logo is apparently quite earnest. From the article:

Our logo is deliberate. Our customers feel like they are getting the beginning of a new life when they try our shoes. We are not embarrassed by it.”
— Alexander Elnekaveh, CEO of Gravity Defyer

I’m not sure where this direction came from, but it’s remarkably bad. In the end, it could be quite a good idea, as the old saying goes, “any press is good press.”

Have a look at the Gravity Defyer website for more highly questionable sperm-influenced design.