I first noticed this work over on the Soon Behance Portfolio, but their own site does a better job showing off this work. There are really two things I feel about this work:
- This work is not my style. At all.
- I am terribly jealous of it.
Soon has done a terrific job of developing a fresh concept for this brand, and has applied that concept really well. Kudos.
Here are some more shots of the work: