I first noticed this work over on the Soon Behance Portfolio, but their own site does a better job showing off this work. There are really two things I feel about this work:

  1. This work is not my style. At all.
  2. I am terribly jealous of it.

Soon has done a terrific job of developing a fresh concept for this brand, and has applied that concept really well. Kudos.

Here are some more shots of the work: