Now Hiring?

/Observations/, ,


I stumbled across this photo, and it made me chuckle. While whoever created the sign obviously had a sense of humour, I’m always amazed at how many organizations communicate with really poor English. My rule of thumb is that regardless of how “hip” you want your brand to be, always use full and proper English in all of your communications.

 

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Billboard vandalism or just social commentary?

/Observations/, ,

Click to see it in all its glory.

I stumbled across this collection of humourously defaced billboards and thought it was good enough to share.

The funny thing about outdoor media (like billboards) is that despite it being intended as a monologue, advertisers end up opening themselves up to some very public feedback, as we can see above.

Plus, advertisers also risk attacks from other outdoor media, as is the case in this example:

For more examples of the audience pushing back on advertisers in outdoor media, have a look at The Sharpie Image.

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