Volvo created this video to show off the toughness of it’s new truck. In the video a four year old is given the controls (by remote) to a full-size Volvo dump truck, and allowed to drive it on a closed course. It’s amazing.
Sometimes I see ads and I wonder what the pitch meeting looked like. This ad for Volvo is pretty fantastic, but for the life of me I can’t figure out why. It’s such an odd collection of elements, especially when you consider the likely audience for the ad:
Gold Volvo Trucks
Jean-Claude Van Damme doing the splits
An aircraft runway in the desert, at sunset
I’m not sure what the audience for these Volvo trucks is like, but I can only imagine that the client demanded an ad designed to go viral. Still, I enjoy the ad. It’s got a certain grace to it.
The idea is simple but daring – virtual things don’t count in real life and even a billion “Likes” on Facebook won’t help those facing crisis in their everyday lives. It might win you an iPod if you’re lucky but it won’t stop poverty, homelessness, economical and cultural collapse that are caused by wars and natural disasters. Therefore, the campaign calls for action with its tagline “Be a volunteer. Change a life”.
Read the rest of the article and see two more great variations of this ad campaign at Bored Panda.
Bodyform Maxipads created this great video in response to a Facebook post that calls them out – humourously – for not accurately portraying the experience of a woman’s menstrual cycle. It’s great to see this kind of tongue-in-cheek, fun responses from a major brand; it gives the brand character and builds the brand’s believability.