Cleverness 9

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I’ve been saving these for a lot longer than I should. Some of them are a little old already.

This was a really popular ad that made the rounds recently.

These little touches – where the brand is given a voice that’s unexpected – have a huge impact on our experiences, and cost next to nothing.

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Another collection of really clever advertising or creative work from around the web.

Consumer confidence at all-time lows.

From the Barcelona Metro.


Bits of cleverness

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Here’s a handful of advertising and design images that don’t quite merit a full write-up, but are clever enough to be noted here.


An Unfortunate Transit Ad

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I’m 95% sure this is fake – the ad size seems too narrow, the ad seems conveniently generic, and poster mounts appear to be missing – but the 11 year old in me desperately wants to see this in real life.


Saskatoon Restaurant Speaks to their Audience

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I really liked this billboard, mostly because of how well it speaks to the audience: it’s a polarizing message that delivers their brand promise. Perhaps what’s so novel about this ad is how rare something like this is. The restaurant has one location, so the ad budget can’t be immense. But often similar restaurants flounder in their attempts at advertising, missing their audience completely. While I often point to a meagre budget to explain their failures, this ad shows that a bit of strong copy can do wonders.


Four Clever Uses of Media in Advertising

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I really enjoy ads that embrace the constraints of their media or environment. Here are four examples that caught my eye.

In an effort to get more pro golfers driving BMW, these graphics were installed in the hotel bathrooms of the pro golfers at a tournament in Illinois. If you accepted the invite you got to drive BMW cars on a closed track with tutelage from a couple of pro drivers.


Kansas City Library


This is a really clever facade to the Kansas City Public Library. Even more clever, the titles on display change periodically. From their website:

The Community Bookshelf is a striking feature of Kansas City’s downtown. It runs along the south wall of the Central Library’s parking garage on 10th Street between Wyandotte Street and Baltimore Avenue. The book spines, which measure approximately 25 feet by 9 feet, are made of signboard mylar. The shelf showcases 22 titles reflecting a wide variety of reading interests as suggested by Kansas City readers and then selected by The Kansas City Public Library Board of Trustees.


VW Golf Ad Makes Clever Use of the Media

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This bus ad for the VW Golf makes a clever use of the media to engage the audience’s participation in the message. This is the kind of work the makes ad people say “I wish my clients let me do stuff like that.” The ad reads, “A Golf is up to 10% cheaper to run over 3 years than the competition. It’s true, no need to shake your head.”