Saskatoon Restaurant Speaks to their Audience

I really liked this billboard, mostly because of how well it speaks to the audience: it’s a polarizing message that delivers their brand promise. Perhaps what’s so novel about this ad is how rare something like this is. The restaurant has one location, so the ad budget can’t be immense. But often similar restaurants flounder in their attempts at advertising, missing their audience completely. While I often point to a meagre budget to explain their failures, this ad shows that a bit of strong copy can do wonders.

Four Clever Uses of Media in Advertising

I really enjoy ads that embrace the constraints of their media or environment. Here are four examples that caught my eye.

In an effort to get more pro golfers driving BMW, these graphics were installed in the hotel bathrooms of the pro golfers at a tournament in Illinois. If you accepted the invite you got to drive BMW cars on a closed track with tutelage from a couple of pro drivers.

Kansas City Library

This is a really clever facade to the Kansas City Public Library. Even more clever, the titles on display change periodically. From their website:

The Community Bookshelf is a striking feature of Kansas City’s downtown. It runs along the south wall of the Central Library’s parking garage on 10th Street between Wyandotte Street and Baltimore Avenue. The book spines, which measure approximately 25 feet by 9 feet, are made of signboard mylar. The shelf showcases 22 titles reflecting a wide variety of reading interests as suggested by Kansas City readers and then selected by The Kansas City Public Library Board of Trustees.