Pepsi Mega Jug for Diabetes

Taylor Garries Branding, Creative & Art Direction

Pepsi Mega Jug for Diabetes

/Observations/


I believe this came from KFC. I think about all of the people who worked on this endeavour: the person who came up with the idea, the designer who laid out the artwork, the sign maker/printer who created it, and the people who installed it. I think about them and wonder: Was the irony of selling massive servings of sugar-water to raise money for diabetes research lost on any of them?