Once again, Pentagram rolls out some really strong branding work. It’s a fantastic example of what I think of as really great brand identity design: a elegant mark, impeccably applied to the collateral.
It’s exactly what I was thinking about when I asked if logos are important. The logo doesn’t aspire tell the whole story of the brand. It’s “just” a very nice wordmark. Instead, William Russell and John Rushworth (and their teams) build the brand’s visual vocabulary in the collateral.