Vivident Gets a Little Weird

Taylor Garries Branding, Creative & Art Direction

Vivident Gets a Little Weird

/Observations/, ,


While advertisers like Skittles have employed the method (successfully) for years, I think Old Spice kicked off a fad amongst ad agency creatives: they all seem to love the idea of the bizarre storyline in their ads. The worst offender, I think, is Dairy Queen, who doesn’t seem to understand the how or why of this method of storytelling, but instead comes off like a 4 year old kid try to tell a dirty joke they don’t quite get.

Vivident does a good job of tying the concept back into their brand promise to make the whole effort worthwhile.