Here’s how you make a viral video. One thing I’ve noticed about viral videos, is that they’re earnest. They’re not overproduced. And they rarely give you the sense that the creators really thought that they should make this in order to go viral.

I also really liked the last 45 seconds or so. After watching the video, they make a plea for a small donation to their favourite charity. Having watched the video, don’t you feel like you owe them?