I have to take a minute just to recognize this long spot for Forza Motorsport 4. The Gran Turismo franchise is the recognized leader of racing video games, so Forza has a bit of an uphill battle with its latest release.

But they’ve done a lot right. They hired Jeremy Clarkson, one of the most recognizable voices amongst auto enthusiasts to do the voice over. The copywriter also did a great job with the script, a long editorial about the struggle of being an fan of powerful cars. Overall, it’s very easy to watch this 2’40” spot and feel passionate about driving expensive cars fast and irresponsibly.