This book is aimed at helping teams tasked with managing larger websites get a handle on the content they work with. The book has an effective way of auditing the existing content, so you can make better plans for new content. One section that I really liked advocated the use of website style guidelines for content; a powerful tool for keeping your messaging tight and consistent.
I came across this guide from Google [PDF] on search engine optimization (SEO). With the huge amount of information available online about SEO, this guide from Google is an invaluable, credible resource.
The key points from the guide could as easily be about building good sites for users as they are about building good sites for Google:
For most professionals involved in any aspect of SEO, the guide doesn’t contain any breakthrough insights, but it does work as a great reference.
As content management software becomes nearly ubiquitous for even the smallest online presences, the job of SEO is increasingly falling on the client. People who never would have had to know anything about SEO are starting to need to know the basics. This manual works well as a primer for them. It is even written in a tone that people new to SEO concepts will find approachable.
Muscle Matters is one of Edmonton’s top massage therapy clinics. I had the privilege of working with this clinic from its inception to create a rich, polished brand that is expressed in all aspects of the client experience. The distinct aesthetic and tone eschew the clichés found in competitors’ marketing. Clean, bright, and well-put-together is the Muscle Matters experience.
I worked with Mayfair Shoes to redevelop its brand, taking the company from Edmonton’s premier provider of women’s odd-width shoes to a fashionable and trendy retailer. Starting with the updated logo lockup, I helped the company create a fashion-forward aesthetic, develop creative concepts with rich personality, and design a new website to properly reflect the upgraded brand.
Landale Signs was in the middle of a rebranding effort. Its internal art department had been developing a new logo for months, but lacked the experience to carry the project forward into all of the brand touchpoints. I worked closely with the Landale Signs’ team to develop an identity system and all of the necessary collateral.
Iconsulting Financial is a financial advisory company that works with a young demographic that is typically ignored by other financial advisors. The best part of the project was the freedom to explore ideas that could otherwise have been considered cheeky, but which spoke to the target market in this case.