Five seconds into this video, you’ll be staring in slack-jawed wonder.
I’ve worked with several new businesses that don’t seem to understand the value of this kind of presentation. There are three reasons this video works really well:
Companies that have products like this are really easy to market.
Tell the truth, but make the truth fascinating.”
—David Ogilvy
I love this quote, as it sums up my approach to communication perfectly. It can be found in this video from Adweek, along with many more David Ogilvy sound bites.
This is a pretty funny sendup of the TV spots auto manufacturers use to sell pickup trucks. These things start as satire, but they inevitably end up in the actual commercials.
Trucktober. Coming to a dealership near you.
http://www.youtube.com/watch?v=Ubyvz9cbZFU
Hey every other single beer brand ever, how does your commercial playing tired male sexual stereotypes against female ones feel now? Pretty inadequate, huh?
‘Nuff said.
It kind of reminds me of DQ’s latest spots, which use a similar concept.
http://www.youtube.com/watch?v=-VtH5xdbMtU
The Alamo Drafthouse is an independent cinema chain in Texas that has a strict “no talking, no texting” policy. Recently a customer was ejected from the theatre (no refund was given) for repeatedly texting during the movie despite warnings. She called and left a long, rambling NSFW message detailing her experience. And then things took an awesome turn:
The theatre has turned it into a commercial!
It helps that the patron doesn’t come across very well, so she’s easy to dislike. The theatre pulls off this execution brilliantly.
You can’t watch it and not love the vibe you get from the theatre. A quick perusal of its Wikipedia page suggests that the cinema does a lot of other really interesting things to build the culture around its brand, and to separate itself from the competition. I would love to visit these guys—they seem to really have things figured out.
A really clever little spot for XXXX (company name removed so as not to spoil the twist). This is the kind of fun work that inspires people to get into the industry. The kind of work that makes people in the industry shake their head at and say “I wish my clients would let me do work like that.”