Here’s a really entertaining music video from Method Man and Sour Patch Kids. It’s kind of surprising to see a member of Wu-Tang hocking candy, though rap is no stranger to paid product placement.
I can only imagine that this is an attempt from Sour Patch Kids to do some “viral” marketing (I wonder how that meeting went). While I’m not sure about how viral it actually is (it isn’t), and I don’t know how the video contributes to the brand perception (do these candies need more street-cred?), I give them credit for getting a credible artist, and not some hip-pop “star”.
Well, she’s not my girlfriend. This video is a great idea executed simply. I won’t spoil the video with too much analysis, but this is the kind of creative thinking to which we all aspire.
Hat tip, Ads of the World.
Rebranding videos are an often overlooked part of the rebranding process. Which is unfortunate, because they often do a great job of providing some much-needed context and reasoning to a brand’s employees and its customers. Furthermore, they’re usually a lot of fun and can reenergize an otherwise tired audience.
This video launching the newly updated Bitdefender identity is a good example of this type of work. Brand New has a writeup of the rebranding that is, as always, quite good.
I love this commercial that went viral last week. It’s got this self-effacing attitude about itself, without feeling forced. I’m really digging the way that small brands are able to use a bit of relatively cheap consumer equipment and the internet to create powerful advertising.
Watch this video. It’s simple, not overproduced, and it will sell the heck out of the company, Resource Furniture. The video could be made in an afternoon using any consumer grade video camera and a copy of iMovie (though it was produced by the fine folks at Core77).
The video works because the features and benefits are made so clear. They don’t bury the lead, they get right into the good stuff: demoing their products.
Their website could use an update, but I’m still jealous of the lucky people who get to market stuff like this.
I often have a hard time explaining to clients how modern identity work can be multi-dimensional and dynamic, but I don’t think I’ve ever done a great job of it. But this little video announcing a new logo for the Science Channel is about as good of an example as I can think of.
I can only vaguely understand what this ad is about, but I watched to the end because it did such a good job of keeping me entertained. If I was the target audience – and understood everything being said – I’d like to think this would be pretty effective. Also, kudos to the creator for not making the character a 70’s nerd.
The video’s creator took a series of coffee commercials from the 50’s and 60’s, and pulled together all the moments when the guys were being real jerks.
What’s interesting is that this message was such a common one for coffee brands at the time. It makes me wonder what conventions we’ll find in today’s commercials.
This collection of failure in infomercials is pretty funny. They’re caricatures of the kind of everyday frustrations we all experience.
All the same, I begrudgingly admire infomercials. I think many of them have fascinating mental hacks that work well, and yet traditional ad people scoff at them.
This new ad from marker manufacturer does a great job of elevating the brand from a commodity to near-aspirational. I really like how the proper tone in brand communications can alter our perceptions of everyday products, at least when it’s genuine.
Companies like Unilever and Procter & Gamble also do this with commodities – like toilet paper – but their efforts fail to render the emotional response that this ad has.