This ad appears to be for a shopping centre in Italy, but the concept is still great. Retailers run their end of season sales at the same time, with smaller retailers looking out their shop’s doors to see when the bigger shops start their clearances.
I’m wondering how well the headline translates from Italian into English – it seems like a competent copywriter could tighten it up a bit.
I’m a fan of pretty much anything that acknowledges its media/surroundings and embraces it as a part of the design. Here are four examples of that.
Relevant ad for Ford trucks.
Careerbuilder offers some support to office workers struggling with their work.
Denver Water leads by example.
Clever bag design for YKM department stores (hopefully for their fitness section).
Floods in Bartlesville, Oklahoma complete this billboard.
I really appreciate the kind of thought that goes into creating an experience like this. A great use of surprise and delight.
This is K-Mart’s error page for gamers. If you don’t “get” this instruction, don’t worry. You just have to know that it fits perfectly with their audience. Inside jokes like this work really well to create a sense of community.
Click to view full-size.
The ad on the left was placed in Cosmo, and the ad on the right was placed in assorted men’s magazines (eg: Maxim). The men’s explains that the women’s ad is creating a subliminally positive image of men that drink Molson Canadian. If they only ran the men’s ad, would it have made any difference?