Bodyform Maxipads created this great video in response to a Facebook post that calls them out – humourously – for not accurately portraying the experience of a woman’s menstrual cycle. It’s great to see this kind of tongue-in-cheek, fun responses from a major brand; it gives the brand character and builds the brand’s believability.
This fascinating video outlines just how poorly – and beautifully – designed the Lamborghini Countach is. I like this as an example of how to break the rules of design, using wretched excess.
A neat little video made by Facebook.
Inspirational brand videos like this one are a great tool to reinvigorate a company’s workforce; especially after a rebrand. It’s an essential part of the branding process that can realign people’s thinking, and bring them on-board with a new brand program. Keep in mind that people naturally resist change, even if it’s for the better, and videos like this can help prevent employee push-back.
While the concept is perhaps a bit salacious, this is a great story of a library taking control of the conversation. Genius work.
This video has a lot more to it than stunning visuals, it does a great job of telling a compelling story about the brand. When I finished watching, I was really convinced that THE MARMALADE are the only people on the planet who can do this kind of work.
I think that videos like these give brands a great opportunity to generate excitement about what they do. But it only works if you’ve got something unique to offer, which is pretty rare for most brands.
This funny bit from The Onion shouldn’t be taken seriously, obviously.
This video for DollarShaveClub.com may not redefine the category’s communications (thanks to Old Spice), and it was clearly designed to go “viral”, but it is absolutely pitch-perfect. Kudos to the production team at Paulilu, I’m jealous.