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Time for another roundup of miscellaneous bits of interesting advertising.

April 1: Fool’s Day. Folha. Nothing but the truth.

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The Lamborghini Experience

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Naturally, I can’t comment on the whole of the Lamborghini experience, but I really loved this collection of images I found entitled “This is how you will get your Lamborghini.” Ritual and ceremony play a huge part in creating a meaningful brand experience, and there’s something to be said about needing a crane on-hand for you to receive your motorcar.

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15 Years VIB

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I first noticed this work over on the Soon Behance Portfolio, but their own site does a better job showing off this work. There are really two things I feel about this work:

  1. This work is not my style. At all.
  2. I am terribly jealous of it.

Soon has done a terrific job of developing a fresh concept for this brand, and has applied that concept really well. Kudos.

Here are some more shots of the work:

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