The Lamborghini Experience

Naturally, I can’t comment on the whole of the Lamborghini experience, but I really loved this collection of images I found entitled “This is how you will get your Lamborghini.” Ritual and ceremony play a huge part in creating a meaningful brand experience, and there’s something to be said about needing a crane on-hand for you to receive your motorcar.

Branding Anonymous

I really enjoyed Mads Jakob Poulsen’s imaginary re-branding of the activist group, Anonymous. The mark is an interesting concept, but I would have loved to see further exploration of its application. From Mads’ portfolio:

As an exercise in the visual language I asked my self “What if Anonymous went corporate!?” With the group being more and more in the media they could need to button up and streamline their appearance to appear more professional whilst unifying the brand experience.

Really Clever Fruit Juice Packaging

Not only clever, this fruit juice packaging by Naoto Fukasawa would look distinctive in almost any environment. quotes him:

I imagined that if the surface of the package imitated the colour and texture of the fruit skin, then the object would reproduce the feeling of the real skin.

I’m really interested in how this kind of design affects how people experience the brand. I imagine that the design would certainly allow for a hefty premium to be charged on the product, and the packaging itself to be cherished by its consumers.