Time for another round-up of assorted communications that I found charming, clever, or otherwise noteworthy. (more…)
The Lamborghini Experience
Naturally, I can’t comment on the whole of the Lamborghini experience, but I really loved this collection of images I found entitled “This is how you will get your Lamborghini.” Ritual and ceremony play a huge part in creating a meaningful brand experience, and there’s something to be said about needing a crane on-hand for you to receive your motorcar.
I really enjoyed Mads Jakob Poulsen’s imaginary re-branding of the activist group, Anonymous. The mark is an interesting concept, but I would have loved to see further exploration of its application. From Mads’ portfolio:
As an exercise in the visual language I asked my self “What if Anonymous went corporate!?” With the group being more and more in the media they could need to button up and streamline their appearance to appear more professional whilst unifying the brand experience.
Bits of cleverness
Here’s a handful of advertising and design images that don’t quite merit a full write-up, but are clever enough to be noted here.
XKCD on Brand Identity
Industry specific jargon aside (this would build a brand, using a unique brand identity), he has a good point. Except that store brands are already doing this. Here’s an example of Walmart’s Great Value packaging, designed by Elmwood:
Really Clever Fruit Juice Packaging
Not only clever, this fruit juice packaging by Naoto Fukasawa would look distinctive in almost any environment. Toxel.com quotes him:
I imagined that if the surface of the package imitated the colour and texture of the fruit skin, then the object would reproduce the feeling of the real skin.
I’m really interested in how this kind of design affects how people experience the brand. I imagine that the design would certainly allow for a hefty premium to be charged on the product, and the packaging itself to be cherished by its consumers.