Time for another roundup of miscellaneous bits of interesting advertising.
April 1: Fool’s Day. Folha. Nothing but the truth.
Naturally, I can’t comment on the whole of the Lamborghini experience, but I really loved this collection of images I found entitled “This is how you will get your Lamborghini.” Ritual and ceremony play a huge part in creating a meaningful brand experience, and there’s something to be said about needing a crane on-hand for you to receive your motorcar.
Soon has done a terrific job of developing a fresh concept for this brand, and has applied that concept really well. Kudos.
Here are some more shots of the work: